Freedom Friday #2. Jurassic Park
Welcome to the second Orb Freedom Friday. The day when we break free of client briefs, budgets, ROI, deadlines, etc. And have a bit of fun. We were approached by a client who was in urgent need of a rebrand following some bad publicity. They are a family attraction that specialises
Let’s stop devaluing the creative process.
Someone at the Orb office came across a post on Linkedin from a sauce brand asking for copywriting work for a marketing campaign they were running. It was all going well and seemed like a great brief for any freelancer or maybe even an agency. But then came the fee.
Brand positioning: What is it and why does it matter?
Brand positioning is one of those things that often gets discussed but never gets the attention it deserves. It is essentially the starting point of any brand, it is the conductor that guides all the other elements. Brand positioning is the attributes of your what, how and why. Your what is the
Photography in brands
Brand photography isn’t just photos of your staff staring straight to camera, abstract shots of your office or macro shot crops of handshakes. Photography is an awesome visual asset to any brand that can help communicate the values and character of your business. Brand photography can begin to feel a bit bland
Freedom Friday #1. Crawlies
The first ever Freedom Friday takes a look at what an insect based restaurant brand might look and feel like
