Building brand authenticity
Brands have never been closer yet felt so far away. Despite interaction taking just a click and communications invading our lives at every given opportunity, the increasingly digital nature of brands means fleeting engagement and a lack of tangibility. This lack of physical experience is crushing consumer confidence and their
My favourite brands
Not everyone likes to admit it but brands play an important role in our lives. I’ve decided to share what my favourite brands are and why.
10 signs your brand is holding you back
Here at Orb, we talk to many SMEs who are questioning whether the time is right to review their brand strategy so we thought we would post some helpful tips.
Branding jargon in plain English
There's so many buzzwords and jargon about in the branding world, so we've simplified some of the most common terms, just for you. What does brand mean? One of the biggest misconceptions in our industry is the use of the word brand. Firstly, a brand is NOT a company’s logo. A brand
National Apprenticeship Week 2020
Matt Bubb, media buyer at Orb, shares her own experience on apprenticeships, and why they can be a great option for young people. I started my apprenticeship scheme in May 2015 and completed the course in just over a year. Two agencies later with countless laughs and so much learned, and
