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Brands have never been closer yet felt so far away. Despite interaction taking just a click and communications invading our lives at every given opportunity, the increasingly digital nature of brands means fleeting engagement and a lack of tangibility. This lack of physical experience is crushing consumer confidence and their

There's so many buzzwords and jargon about in the branding world, so we've simplified some of the most common terms, just for you.   What does brand mean?   One of the biggest misconceptions in our industry is the use of the word brand. Firstly, a brand is NOT a company’s logo. A brand

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