The role of your brand
“If this business were to be split up, I would be glad to take the brands, trademarks and goodwill and you could have all the bricks and mortar – and I would fare better than you.” (John Stuart, former Quaker Oats chairman) We may be bias but we agree with John
The brands I love
Hey - my names Mattie, I’m the Design Director here at Orb. With today being Valentines Day I’ve been asked to put a few words together to show the brands that I love. Being able to get a customers brand loyalty is a hard task (Being able to get a
Maximise the impact of your brand’s visual identity
What is a visual identity? Is it really just enticing visuals or is there something mysterious that sits below it all to make it work harder for your business? We’re sharing our insights and why you should be sitting up straight and paying more attention to your identity beyond just the
Building the business case for a rebrand – how do I measure ROI?
A rebrand shouldn’t be is a risk. If you’re an SME, perhaps it’s one of the biggest decisions you’ve made to date, but if done for the right reasons, working on your brand can reap some hefty bottom line benefits for your business… in the long term. Here at Orb,
Brand architecture tips for successful business growth
What is brand architecture? Brand architecture is your brand’s organisational structure or ‘family tree’. It clarifies how brands, products and services work together to ensure that your audience and employees can identify with them. From Housing Associations broadening their portfolio to provide a more holistic service, to Internet service providers looking to
