Brand positioning: What is it and why does it matter?
Brand positioning is one of those things that often gets discussed but never gets the attention it deserves. It is essentially the starting point of any brand, it is the conductor that guides all the other elements. Brand positioning is the attributes of your what, how and why. Your what is the
Photography in brands
Brand photography isn’t just photos of your staff staring straight to camera, abstract shots of your office or macro shot crops of handshakes. Photography is an awesome visual asset to any brand that can help communicate the values and character of your business. Brand photography can begin to feel a bit bland
Freedom Friday #1. Crawlies
The first ever Freedom Friday takes a look at what an insect based restaurant brand might look and feel like
