It is easy for businesses to overlook the importance of their brand internally. Attracting and retaining customers is directly linked to revenue so it is only natural that they are seen as the key audience for a brand. But it is equally important to consider how you are going to engage
Welcome to the second Orb Freedom Friday. The day when we break free of client briefs, budgets, ROI, deadlines, etc. And have a bit of fun. We were approached by a client who was in urgent need of a rebrand following some bad publicity. They are a family attraction that specialises
Someone at the Orb office came across a post on Linkedin from a sauce brand asking for copywriting work for a marketing campaign they were running. It was all going well and seemed like a great brief for any freelancer or maybe even an agency. But then came the fee.