Holy Moly Macaroni began life as a shack – a Mac shack, if you will. After gaining some local notoriety at the famed Digbeth Dining Club street food emporium, Holy Moly approached us with a brief to take them from the foodie hipster market to the mainstream.
We delved in and uncovered a compelling soul food origin back-story born from an inspirational visit to Harlem and the Holy Moly brand was born. We brought this story to life through a ‘bring back proper mac’ concept and helped launch it into the waiting world.
Holy Moly now have a brand that goes beyond just their food, adding some soul to match their style. They’ve moved up from cult hit to mainstream success in Birmingham’s prestigious Grand Central.