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I Saw It First

I Saw It First

Delivering Better for I Saw It First



As one of the UK’s most popular online fashion brands, I Saw It First needed a brand that had a clear, consistent and strong identity to cement their market position and help them stand out in the crowded fast-fashion industry.


Working closely with their people, we discovered that I Saw It First is all about empowering women, being proud to be unique and owning your own style. The new brand identity captures this confident attitude and ensures I Saw it First is as vibrant, bold, and stylish as its customers.







We worked with I Saw It First to develop a set of brand guidelines to keep the execution of the brand consistent, as well as with their internal teams on campaign concept ideas to better engage their audiences.


Partnering with I Saw It First has proved to be the ultimate coupling up as a week after the new brand was launched, I Saw It First became the official fashion partner for ITV’s hit show, Love Island.




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