You say burrito you just think Mexican right? Wrong! Wrapchic are on a mission for a taste bud revolution with a fusion of Indian and Mexican styles.
They needed our help to create a brand that inspires staff, excites customers, and opens up international markets. By blending colours, textures, patterns, graphics, and typography that could fit with both Indian and Mexican themes, our creative teams were able to create a brand as mouth watering as the food itself.
The brand strategy was designed to be punchy and powerful and instantly communicate Wrapchic’s vibrant personality. We brought this to life in a brand book that ensures staff can easily understand exactly what the Wrapchic experience is, and how to deliver it consistently across all their locations.