A leading architectural firm needed to reinvigorate their brand to better reflect their young, energetic workforce, helping them attract the best talent and stand out in the industry.
Through our immersive research, it became clear that this wasn’t about drastically re-positioning, it was about enhancing what is already good and authentic about the brand.
It became clear that Associated Architects’ mission was to create inspiring buildings that transform the people that use them. This perfectly formed their new strap line and rallying cry: Beyond design. The visual identity brought this to life through a bold yet clean style that allowed the brand photography to shine.
We worked closely with Associated Architects to launch the brand internally and ensure that employees understood the new brand and how to use it in their day-to-day roles.