Court Collaboration is a specialist residential developer based in Birmingham with a substantial portfolio of luxury properties. For over eight years Court Collaboration have relied on Orb for strategy brand expertise and advice to help them stand out in the market place and grow their market share.
Our initial project saw us overhaul the Court Collaboration brand to make it more customer orientated and provide a platform for future growth. How did we go about it?
We ran multiple workshops with the Court Collaboration team to discover what made them special and help us understand exactly what the brand needed to communicate and to who.
The insights from the research guided key strategic and design decisions, the new brand was built around the idea of Court Collaborations’ philosophy that building development goes beyond just bricks and mortar, it’s about creating a lifestyle.
The brand identity was applied across multiple brand assets including a responsive website.
Since creating the brand, we have continued to work closely with Court Collaboration on numerous new property developments, helping profile their target audiences and create property brands that help sell units before a brick is even laid.