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Four brands proving that brand loyalty is not dead
Working in a brand agency, I often get asked whether I think brand loyalty is dead. My answer? Absolutely not.
Say hello to Cynthia
Introducing our new Copywriting Intern
Brand Vision - training Student ambassadors for Glide
It’s been all go here as we led a training session for a group of new Student Ambassadors for Glide.
Burning the candle at both ends
We invited some students from Sheffield to come meet up with us and talk about Glide.
Leadership, courage and Hell Yeah! moments
Over the last six months, Lauren Gamlin has been taking time out of the office to participate in the Common Purpose Midlands Navigator course…
NHS – more than skin deep cervical screening campaign
ORB was brought in to work out how to overcome the fear and taboo of smear tests.
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NHS – how do you measure up?
Overweight primary school kids in Dudley are being encouraged to take control of feeling great and managing a healthy weight in a new campaign that seeks to overcome the risk of automatic switch-off.
Glide
how do you distil a rapidly expanding business down to its simplest essence and transform it into a relevant, dynamic brand?
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The Barber Institute of Fine Arts
How does The Barber Institute of Fine Arts bring to life the vibrancy of its gallery online without people visiting the space itself?
This is not just a pipe
In 1829 the artist Magritte painted a picture of a smoker’s pipe and underneath the pipe he put the words (in French) ‘This is not a pipe‘ …
Grand Central Birmingham
I recently heard that Birmingham Pallasades Shopping Centre is to be re-named ‘Grand Central Birmingham’…
The big C
There’s been a lot of stir in the creative world over the past two months about the rebrand of Cancer Research UK by branding agency Interbrand.
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The importance of brand culture
How employees are an integral part of a brand and the impact they can have.
UK 2012 – the nation’s Olympic Games
The UK is enjoying a summer of flag waving and we all have good reason to do so with the Jubilee, Euro 2012 and next up the Olympics!
The greatest year ever!
I had the massive privilege of being a GamesMaker at the London 2012 Olympic Games.
Anyone for tea?
Last week I ventured out of the office for the day for the new Common Purpose Midlands Navigator course.
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Leaders visit with Common Purpose
Last week it was a real privilege to host a visit from a group of Birmingham’s senior leaders as part of their Common Purpose course.
Bridegstone Bikers Club
ORB were asked by Bridgestone’s Biker Club to produce a viral ‘retro-arcade’ game.
ORB is a brand agency
ORB defines the uniqueness in brands and brings them to life. We combine creativity, insight, strategy and metrics, but what sets us apart is our proven process and unique Drawing Board sessions.
These are a brilliant way of starting your branding debate. They are an experience to behold, a voyage of exploration and visual thinking.
BMET – inspiring adults back to college
Helping the Birmingham Metropolitan College to inspire potential Adult learners back in to education.
ORB unwrapped
A day in the life of . . .
