Building the business case for a rebrand – how do I measure ROI?
A rebrand shouldn’t be is a risk. If you’re an SME, perhaps it’s one of the biggest decisions you’ve made to date, but if done for the right reasons, working on your brand can reap some hefty bottom line benefits for your business… in the long term. Here at Orb,
Brand architecture tips for successful business growth
What is brand architecture? Brand architecture is your brand’s organisational structure or ‘family tree’. It clarifies how brands, products and services work together to ensure that your audience and employees can identify with them. From Housing Associations broadening their portfolio to provide a more holistic service, to Internet service providers looking to
