Your brand: turning prospects into ambassadors
Your brand touches every aspect of your business with the overall aim of boosting your bottom line. Here’s how your brand relates directly to your customers. Acquisition: Promise and expectation Your brand should create a clear and compelling promise to your customer so that they will know exactly what type of experience
What’s involved in a branding project?
Everyone has different ideas about what’s involved in a branding project. While a lot of agencies have a similar approach, the exact details and deliverables vary. We thought we would shed a bit more light on what we do and how we do it. While we can scale our projects down
The role of your brand
“If this business were to be split up, I would be glad to take the brands, trademarks and goodwill and you could have all the bricks and mortar – and I would fare better than you.” (John Stuart, former Quaker Oats chairman) We may be bias but we agree with John
The brands I love
Hey - my names Mattie, I’m the Design Director here at Orb. With today being Valentines Day I’ve been asked to put a few words together to show the brands that I love. Being able to get a customers brand loyalty is a hard task (Being able to get a
Maximise the impact of your brand’s visual identity
What is a visual identity? Is it really just enticing visuals or is there something mysterious that sits below it all to make it work harder for your business? We’re sharing our insights and why you should be sitting up straight and paying more attention to your identity beyond just the
Building the business case for a rebrand – how do I measure ROI?
A rebrand shouldn’t be is a risk. If you’re an SME, perhaps it’s one of the biggest decisions you’ve made to date, but if done for the right reasons, working on your brand can reap some hefty bottom line benefits for your business… in the long term. Here at Orb,
Brand architecture tips for successful business growth
What is brand architecture? Brand architecture is your brand’s organisational structure or ‘family tree’. It clarifies how brands, products and services work together to ensure that your audience and employees can identify with them. From Housing Associations broadening their portfolio to provide a more holistic service, to Internet service providers looking to
Building brand authenticity
Brands have never been closer yet felt so far away. Despite interaction taking just a click and communications invading our lives at every given opportunity, the increasingly digital nature of brands means fleeting engagement and a lack of tangibility. This lack of physical experience is crushing consumer confidence and their
My favourite brands
Not everyone likes to admit it but brands play an important role in our lives. I’ve decided to share what my favourite brands are and why.
10 signs your brand is holding you back
Here at Orb, we talk to many SMEs who are questioning whether the time is right to review their brand strategy so we thought we would post some helpful tips.