Everyone has different ideas about what’s involved in a branding project. While a lot of agencies have a similar approach, the exact details and deliverables vary. We thought we would shed a bit more light on what we do and how we do it.
While we can scale our projects down to work on a specific aspect of a brand, for this blog we’re going to use a typical full rebrand.
Phheeeew, there you have it. In a nutshell that’s your typical brand project. It can take months to complete, but it’s all totally worth it. At the end of the project you’ll have a brand that authentically represents you and better connects to your people and your customers. The impact of improving your brand can be lowering staff turnover, attracting better talent, more effective marketing, easier customer acquisition, and higher customer retention, all of which basically means a better bottom line.