The brands I love

Hey - my names Mattie, I’m the Design Director here at Orb. With today being Valentines Day I’ve been asked to put a few words together to show the brands that I love. Being able to get a customers brand loyalty is a hard task (Being able to get a brand designers loyalty is probably harder) it takes years of consistent experiences with values that traditionally align with how that customer thinks. I’ve included a few brands below that I love - I’m loyal to each of these brands for different reasons whether it's the service they provide, their story or they just look top dog.

Channel 4

Channel 4 is awesome - Tink, our strategist at Orb - has said this isn’t a good enough reason to create a whole blog for our site, so I need to elaborate.

The reason I love Channel 4 is because of their brave work. Whether it’s their design or programming, not everyone loves them but it feels appropriate to who they are. Their idents, awesome. Their weird font, awesome. Those Paralympic ads, amazing. No matter what it is - from the smallest jingle to a larger brand campaign - it all feels exciting, brave and Channel 4 also don’t really care if you disagree.

I actually went to see the ex-Creative Director of Channel 4, Alice Tongue, speak at last years Birmingham Design Festival where she spoke about how “It’s more important for a brave idea to miss the mark and fail” rather than it “be boring” - or something to that effect. I think this idea of making a stand and doing something different, rather than falling in line with what is expected is a bang on a summary of why I love Channel 4.

www.channel4.com