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Your brand touches every aspect of your business with the overall aim of boosting your bottom line. Here’s how your brand relates directly to your customers. Acquisition: Promise and expectation Your brand should create a clear and compelling promise to your customer so that they will know exactly what type of experience

 “If this business were to be split up, I would be glad to take the brands, trademarks and goodwill and you could have all the bricks and mortar – and I would fare better than you.” (John Stuart, former Quaker Oats chairman) We may be bias but we agree with John

Hey - my names Mattie, I’m the Design Director here at Orb. With today being Valentines Day I’ve been asked to put a few words together to show the brands that I love. Being able to get a customers brand loyalty is a hard task (Being able to get a

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