The Royal Bank of Scotland (RBS) Corporate and Institutional Banking asked us to do something different for their Midlands & East of England’s Conference.
The brass tax
RBS know that if you want real culture change to happen then you can’t just tell people how to act and think; you need them to feel part of the process so they’re fully engaged and inspired to behave and think differently.
Thinking outside the bank
From the venue – which, was an old bus shelter turned social enterprise – to live interactive illustration sessions, every aspect of the day was created to get flip the boring banker analogy on its head; we got everyone excited about implementing new ideas and practical solutions to personally improve the RBS customer experience.
Hands on visual thinking required everyone – all the way up to senior management – to roll up their sleeves and get stuck in.
We got bankers hyped about implementing new ideas and practical solutions to personally improve the RBS customer experience.
Our unique venue, programme and visual thinking approach got staff genuinely engaged and start ‘thinking outside the bank’