Glide

Delivering Better for Glide

After a successful rebranding project, Glide, a broadband, utilities and communications provider across Europe partnered up with us again to create and deliver a campaign that specifically targeted a Gen Z audience.

Through market research, we knew that Gen Z audiences want something that feels purpose driven and rebel against a hard sell approach. As Glide is all about a better way of sharing utility bills in student housing, our creative concept used the theme of ‘shared life’ and all the good and bad moments that come with it.

We executed the campaign concept across a range of channels including social, paid social, programmatic, and video on demand. We teamed up with popular student social influencers to create a ‘Shared Life” Vlog series that provided funny anecdotes, tips, and advice for students heading to Uni for the first time.

“We love working with Orb on campaigns because they help us understand our audience better and are full of creative ideas on how best to reach them. This campaign helped to reposition us as not just a service brand, but as a student lifestyle brand”

James Villarreal, Managing Director, Glide