A global publishing brand dedicated to helping developers develop, wanted to better understand its audience and adapt their brand to be more engaging. Packt were also launching a revolutionary new online platform which needed a brand strategy and identity ready for launch.

We ran numerous visual thinking workshops with their staff, and focus groups with the developer community before creating a brand that was bold in both visuals and messaging. From the focus groups we learnt about developers' desires to stay relevant in a constantly changing environment, and this provided the key element for the online platform brand, Mapt.

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