I Saw It First

As one of the UK’s most popular online fashion brands, I Saw It First wanted to regain control of their brand creatively. They needed a brand that had a clear, consistent, strong identity to cement their market position and help them stand out in the crowded fast-fashion industry.

Working closely with their people, we discovered that I Saw It First is all about empowering women, being proud to be unique and owning your own style. The new brand identity captures this confident attitude and ensures I Saw it First is as vibrant, bold, and stylish as its customers.

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