Green Monkey

As the UK’s first carbonated drink infused with CBD, Green Monkey CBD needed a brand strategy that defined their market position, providing a platform to effectively target audiences and grow this new exciting product category.

Our research highlighted the growing demand for wellbeing products and an increasingly health conscious consumer. Our strategy became clear, to position Green Monkey as the anti energy drink choice. The brand strategy introduces CBD as nature's greatest gift, inviting consumers to take the time to relax and escape with nature.

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