Glide

Following several acquisitions, a national group of utility suppliers and services needed help to unify their brands, define their position, and communicate their story.

Through our extensive research phase involving staff and clients from across the country, we were able to build a single compelling brand around a shared proposition of empowering people to do more.

The visual identity brought the brand to life through a vivid colour palette that also helped segment sub brands for specific audiences. Their ‘Eko’ icon gives them an instantly recognisable visual that captures both their connectivity services and personality.

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