Glide Campaign

Glide, a national utilities company, needed Orb’s expertise to raise brand awareness and boost sales of their student services.

Student attention is notoriously hard to get, so this campaign needed a powerful hook that would really engage this hard to reach audience.

We built a campaign on the creative concept of Student Life Hacks, positioning Glide as the ultimate student life hack. It was brought to life across a range of channels including a national TV advert, social media, and programmatic.

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