Exactaform are the UK’s largest manufacturer of PCD tooling to the aerospace, motorsport and automotive industries. Facing increasing competition for customers and talent, they needed a refreshed brand that elevated them above their rivals to launch a new era of sustainable growth.
We drilled into exactly what made Exactaform the best at what they do. We discovered an organisation that was able to combine the quality of a big company with the care and attention of a small enterprise.
The new proposition 'Made different, delivered better' hammers home their positioning, while internal values shape future recruitment and culture strategy. The brand identity communicates both the technical aspect of their trade, while giving them an accessible, down to earth style.