As a Birmingham-based agency most of our team have fond childhood memories of visiting Tamworth’s Drayton Manor Theme Park, so when they asked us to make an advert for their national #LittleMoments campaign, we leapt at the opportunity.
Drayton Manor Park is all about lots of little moments that make a big day out, with over 100 rides and attractions this new advert needed to show just how many little moments there can be.
The best moments from a day at Drayton Manor Park aren’t specific rides or animals, but the little amazing moments of excitement and laughter with the people you're with. Our concept showcased the breath of rides at the park but focused on a family’s interactions throughout the day. Together with our production partners at Blackbox Creative, we created multiple TV and radio adverts that brought #LittleMoments to life.
The campaign saw an 18.5% increase in brand search online and a 16% increase in direct website traffic after one week of going live
Within one day of the ad being live on social media, it reached 250,000 people and was watched 38,000 times