Drayton Manor

As a Birmingham-based agency most of our team have fond childhood memories of visiting Tamworth’s Drayton Manor Theme Park, so when they asked us to make an advert for their national #LittleMoments campaign, we leapt at the opportunity.

#LittleMoments
Drayton Manor Park is all about lots of little moments that make a big day out, with over 100 rides and attractions this new advert needed to show just how many little moments there can be.

Family fun
The best moments from a day at Drayton Manor Park aren’t specific rides or animals, but the little amazing moments of excitement and laughter with the people your with. Our concept showcased the breath of rides at the park but focused on a family’s interactions throughout the day.

Deliverables

Project
results.

Raising awareness

The campaign saw an 18.5% increase in brand search online and a 16% increase in direct website traffic after one week of going live

All eyes on us

Within one day of the ad being live on social media, it reached 250,000 people and was watched 38,000 times