Being in the heavily competitive recruitment industry, Discovery needed a brand that communicated their unique approach and simplified their brand architecture.

Our immersive research helped us to understand exactly what Discovery’s key differentiators are and how best to construct their architecture for the optimum costumer journey.

We consolidated their sub-brands into one clear brand and built a strategy that made the “Discovery way” easy to understand. To get across just how different they are, Discovery’s identity is now more vibrant and even uses splashes of paint in photography to contrast with the typical stock photography in the industry.

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