Crystal Maze Live

The mission:
We were approached to help launch The Crystal Maze, a 90s TV phenomenon, as a live experience in specific locations around the country.

The work:
We implemented a staggered campaign that would create an initial buzz that would then snowball into a social storm. We tapped into the nostalgia for the TV show and brought the live experience to the streets.

The outcome:
2 press events orchestrated and hosted.

162 attendees from the likes of The Sun, HuffPost, Evening Standard, Daily Star, Independent, Daily Express, Time Out, Cosmo, Digital Spy.

2 film opportunities with MTV and Daily Mirror.

959,000 online followers including celebs like Reggie Yates and Peter Mac.

Awarded an ongoing PR contract as a result.

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