Your brand touches every aspect of your business with the overall aim of boosting your bottom line. Here’s how your brand relates directly to your customers.
How do you start to understand your brand’s role?
Tink, brand strategist at Orb, shares what his favourite brands are and why.
Read why we've decided to sponsor the Birmingham Design Festival.
Brand purpose is all you ever you seem to hear these days, but what often gets ignored is the need for your brand to be authentic. Here's why it's important and how you can achieve it.