Your brand touches every aspect of your business with the overall aim of boosting your bottom line. Here’s how your brand relates directly to your customers.
How do you start to understand your brand’s role?
Tink, brand strategist at Orb, shares what his favourite brands are and why.
Read why we've decided to sponsor the Birmingham Design Festival.
Brand purpose is all you ever you seem to hear these days, but what often gets ignored is the need for your brand to be authentic. Here's why it's important and how you can achieve it.
This week, we caught up with a few Orb creatives, to pick their brains on the importance of a great visual identity.
Here at Orb, we talk to many SMEs who are questioning whether the time is right to review their brand strategy so we thought we would post some helpful tips..
Many clients that come to us are confused by their brand architecture, so we decided to write a bit about what you should consider.
There's so many buzzwords and jargon about in the branding world, so Courtney Patrick has simplified some of the most common terms, just for you.
For any organisation, a decision to rebrand is a big investment – so we've put together a few thoughts to help you decide if its right for you.