Staying Connected – Teams
Businesses globally are having to change their internal workings rapidly in response to the COVID pandemic. Teams have been sent home in their hoards, and if your company has not already assimilated remote working technology and processes, your office culture is about to come under scrutiny. Trust If you have a thriving,
Staying Connected – Customers
We know that right now is an extremely challenging time for businesses, and we want to support you. Here at Orb, we know that right now is an extremely challenging time for businesses, and we want to support you. We don't profess to have all the answers in this uncertain time,
Your brand: turning prospects into ambassadors
Your brand touches every aspect of your business with the overall aim of boosting your bottom line. Here’s how your brand relates directly to your customers. Acquisition: Promise and expectation Your brand should create a clear and compelling promise to your customer so that they will know exactly what type of experience
What’s involved in a branding project?
Everyone has different ideas about what’s involved in a branding project. While a lot of agencies have a similar approach, the exact details and deliverables vary. We thought we would shed a bit more light on what we do and how we do it. While we can scale our projects down
The role of your brand
“If this business were to be split up, I would be glad to take the brands, trademarks and goodwill and you could have all the bricks and mortar – and I would fare better than you.” (John Stuart, former Quaker Oats chairman) We may be bias but we agree with John
The brands I love
Hey - my names Mattie, I’m the Design Director here at Orb. With today being Valentines Day I’ve been asked to put a few words together to show the brands that I love. Being able to get a customers brand loyalty is a hard task (Being able to get a
Maximise the impact of your brand’s visual identity
What is a visual identity? Is it really just enticing visuals or is there something mysterious that sits below it all to make it work harder for your business? We’re sharing our insights and why you should be sitting up straight and paying more attention to your identity beyond just the
Building the business case for a rebrand – how do I measure ROI?
A rebrand shouldn’t be is a risk. If you’re an SME, perhaps it’s one of the biggest decisions you’ve made to date, but if done for the right reasons, working on your brand can reap some hefty bottom line benefits for your business… in the long term. Here at Orb,
Brand architecture tips for successful business growth
What is brand architecture? Brand architecture is your brand’s organisational structure or ‘family tree’. It clarifies how brands, products and services work together to ensure that your audience and employees can identify with them. From Housing Associations broadening their portfolio to provide a more holistic service, to Internet service providers looking to
Building brand authenticity
Brands have never been closer yet felt so far away. Despite interaction taking just a click and communications invading our lives at every given opportunity, the increasingly digital nature of brands means fleeting engagement and a lack of tangibility. This lack of physical experience is crushing consumer confidence and their
