What we do

We’re SME branding specialists

We aren’t a design agency pretending we know what branding is. Our team of strategists and designers dig deep into your market and business to unearth insights and unlock what makes you special to make sure your brand helps you get to where you need to be. Your brand isn’t just your logo, it’s everything you do and the most important thing to invest in.

What you get

  • A clear story and messages to sell
  • An unfair competitive advantage
  • Better aligned, motivated and engaged employees
  • A future-proofed and sustainable brand strategy
  • A brand built for your target audience
  • Increased profits and growth
  • Consistent brand identity and marketing assets

Our process

A high-energy workshop with all your key people in one room, to get under the skin of your business and think big and bold about where it is going. Using visual thinking and creative exercises, we’ll get everyone fired up, aligned and excited about your vision.

Our strategists go deep and wide – immersing themselves in your industry, office and culture, understanding your market, looking at trends, patterns and consumer behaviour to understand what makes people tick and what will get buy in. This builds the foundations for our brand strategy recommendations.

Taking the insights uncovered in the Brand Research phase, our strategists and copywriters will craft a strong proposition that defines who you are, what you’re about and why you do what you do to make you stand out from the crowd. We will ensure you can communicate clearly and concisely to the right audiences, internally and externally.

The Brand Identity phase is where we bring the brand and positioning to life visually. We will create a new look and feel for your company in a way that speaks to your customers and engages your staff.

Once the brand has been established, we will create the suite of materials you need to present the brand, run your business effectively and communicate with your stakeholders.

Brands aren’t just words or logos on paper; the best companies are always living, breathing and innovating around them. Once your brand is out there in the world, we work as brand partners on driving brand-led innovation, building a strong culture through engaging employees and also cultivating the strategy to maximise return on investment.