We always track the
difference our work
makes. After all, as a great man once said:
“ If it doesn’t sell,
it’s not creative ”

How do you build an appealing environmental brand that engages a
wide-ranging target audience and encourages
high levels of campaign participation?

What we did

  • Internal drawing board sessions
  • Name generation
  • Domain & legal checks
  • Positioning
  • Brand identity and visual language
  • On-going implementation

Outcome

  • 86% sign-up rate following a technical survey: "Nowhere near that on
    phase one"
  • On target for 1,300 installations by March 2012

Bill Goodfellow - Birmingham City Council

“ ORB brought direction to the brand and channeled the creativity we had, but didn’t realise. ORB have flexed as the project has grown and we now have a welcoming brand and a friendly face to customers.”
How do you maintain and even grow brand loyalty during a three year period when you appear to be closed for business?

What we did

  • Internal and external surveys
  • Tea and Cakes session – interrogation of the brief
  • Internal drawing board sessions
  • External drawing board session
  • Presentation of findings to board and senior management
  • Positioning
  • Brand identity and visual language
  • Brand tool kit
  • DM campaign and quarterly magazine
  • On-going implementation

Outcome

  • A new clarity during a period
    of uncertainty
  • A bold vision shared with our team, audience and actors
  • A renewed passion for The REP brand as it nears 100 years old

Paul Reece - The Birmingham REP

“ ORB understood our situation from the very first moment. They saw
the opportunities and challenges ahead with the Library of Birmingham alongside The REP – and came up with a simple, but clever branding solution for our joint ticketing operation.”
How do you distil a rapidly expanding business down to its simplest essence and transform it into a relevant, dynamic brand ?

What we did

  • Telephone surveys and reporting
  • Staff drawing board session
  • Tenant drawing board session
  • Positioning
  • Brand identity and visual language
  • Brand tool kit
  • On-going implementation

Outcome

  • 15,000 customers
  • On target to double size
  • Clarity of proposition

James Villarreal - Glide

“ Customers instantly get who we are now and how we can help them, since ORB guided us expertly through their branding process. We now consider ORB a partner and invaluable to our business.”

Adaptable Travel

Brand identity and ongoing design support for the UK’s most innovative school trips operator.

Broad Street BID

Concept and layout for The Word, Broad Street BID’s quarterly magazine.

Nikken Europe

Visual identity and layout for Nikken’s European product brochure, in nine different languages.

Birmingham Future

Brand and visual identity for Birmingham Future, the city’s leading membership organisation for future business and professional leaders.

Lifework

Visual identity for Lifework, a commercial subsidiary of Sandwell Council for voluntary organisations.