EU Automation specialise in supplying automation equipment to some of the largest companies in the world. They work with over 9,000 customers in 118 countries. Their industry is dominated by quite old and traditional parts suppliers who are yet to embrace the Internet or digital innovation. However EU are forward thinking and have been able to grow rapidly.
They are an ambitious company and want to double their turnover in the next three years; this is where ORB came in. They knew defining their position in the market and creating a new brand persona was a key driver towards success.
With EU Automation being a global company, we did intensive research to find what really set them apart in the industry. They are a young and vibrant company who care about customer satisfaction. They always deliver for their clients and go above and beyond.
We kept this in mind during the rebranding process and based our concepts around this idea. EU Automation has value within the industry so we didn’t want to change the name but gave the brand a whole new visual identity, messaging, tone of voice and personality. The new proposition for the brand became ‘we deliver more’ and we created the ‘beond’ graphic device for the brand. The graphic device captured everything the brand represented and made them stand out against their competitors.