Bridgestone Bikers’ Club
Bridgestone, the world’s largest tyre and rubber company, wanted to increase data capture and improve customer acquisition levels without using aggressive sales techniques that might damage its brand.
ORB came up with an engaging but discrete interactive marketing tool for Bridgestone’s Bikers’ Club. We created a viral ‘retro-arcade’ game for the website and seeded the game into biking forums and associated companies. The game allowed Bridgestone to increase the number of customer sign-ups and measure the success of the game with detailed analytics.