Creative SHIFT launch party
Creative SHIFT, formerly know as Fierce Earth, had its launch party on Friday and as the creators of the brand we were asked along. Located at the @Troveart venue both @MyCreativeShift and @Fusedmagazine celebrated their launch with drinks and speeches; thanks for the champagne. Filled with creative and marketing people from around the region the evening had a great buzz about it.
Helga Henry of Creative SHIFT made a speech and specially thanked ORB and even named me too; much to my embarrassment.
The brand we created both reflected the nature of Creative SHIFT’s business and the creative approach to the way they work. The name reflects the concept of a business slightly shifting the way their clients think. It reflects the idea of nudges rather than a revolution. Putting businesses on the right pathway to success.