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ORBopinionWorkWorld
March 7, 2018

Building the business case for a rebrand – how do I measure ROI?

For any organisation, a decision to rebrand is a big investment – and a big…
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BusinessCultureWorld
September 16, 2016

Q&A with Paul Faulkner: Here’s why Birmingham needs to support local creative talent.

Paul Faulkner Back in the day, Birmingham was heralded for being the ‘city of a…
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BusinessORBopinionWorld
September 1, 2016

What we can learn from Subway’s rebrand

So… your brand has universal recognition on the high street. It’s ‘high visibility’. It’s successful.…
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ORBopinionWorld
April 27, 2015

How should hotels be marketing themselves in 2015?

Hotels deal directly with people. Marketing hotels these days isn’t about big-budget ads and single-track…
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ORBopinionWorld
February 5, 2015

The 2015 general election is on the horizon. What can SME’s expect?

With the May 7th general election fast approaching, ORB’s Founder and MD Robert Bloxham shares…
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BusinessORBopinionWorld
November 18, 2014

Dear government, please make the new “scale-ups” report recommendations actually happen.

In light of a new report arguing for increased support for high-growth companies, ORB’s MD…
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