ORBopinion Archives - ORB


June 7, 2017

How political parties are developing their brands to win public support

It can be argued that UK political parties are amongst some of the strongest and…
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April 13, 2017

Why is culture the most important driver for recruitment?

When a potential employee is deciding between two similar job offers, what makes them go…
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September 1, 2016

What we can learn from Subway’s rebrand

So… your brand has universal recognition on the high street. It’s ‘high visibility’. It’s successful.…
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June 29, 2016

Building the business case for a rebrand – how do I measure ROI?

For any organisation, a decision to rebrand is a big investment – and a big…
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August 11, 2015

I spent two wonderful weeks at ORB.

Hello! I’m Jenny Mach, a recent graduate from Birmingham City University in Visual Communications, specialising in…
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April 27, 2015

How should hotels be marketing themselves in 2015?

Hotels deal directly with people. Marketing hotels these days isn’t about big-budget ads and single-track…
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