Build the correct foundation for your property business - This is ORB Blog

Build the correct foundation for your property business

By November 12, 2017Business, Work

The uncertainty surrounding the property market after Brexit has put pressure on property businesses around the country. It’s more important than ever for them to differentiate themselves from the competition. Marketing and selling properties in a difficult economy is troublesome and requires different strategic thinking. It’s challenging but not impossible as we’ve helped a number of brands find their new approach.

It’s during these uncertain times that you need your brand to get to work and help you market your properties and set you apart. Rightmove have recently rebranded to give their brand a more “humanised” look and feel. They understood the need to engage users and reaffirm their position as the UK’s most popular property website. By 2020, customer experience will overtake price and product as the key brand differentiator. (Walker Information)

In property marketing, branding plays a major part in the purchasing experience. More than a block of land or a home, you need to sell a lifestyle, a vision that people will buy into. This can only be communicated through your brand as it plays a role in every touch point. Brands within the property industry are moving towards a more experience-led approach rather than product focused.

Whether you want to sell one home or a group of properties, we have the expertise to create a brand that will showcase the vital elements of the area and your business. It is all about making the customer think, “I trust this company and why would I want to choose anyone else?” Your brand is the driving force of your business and needs to be right in order for you to create an impact. We will conduct research and gain vital insights into your customers so we are able to reach them in the most relatable way.

We are experts in the property market

We have worked on a variety of projects, from single property brands, to large national businesses on multiple development projects and even architectural firms.

We developed a brand for luxury property development, Royal Sutton Place. Our challenge was to create a brand so appealing to investors that it sold out before a single brick had been laid. We achieved our goal and the apartments sold out twice as fast as originally projected.

We have the experience and knowledge in successfully engaging the target market for property businesses and understand how to develop a successful brand.

Contact us to talk to one of our property branding strategists and find out how we can help you or view our case studies here.

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